Search Engine Optimisation

Search Engine Optimisation is really important!If you build it, they will come - if they can find it that is...

A beautifully designed website isn’t going to do you much good if no-one can find it! Increasing your site’s visibility and ranking in the major search engines (Search Engine Optimisation) is the single best way to drive consistent traffic to your website over the long-term.

Metro Web Design can show you how to maximise your site's SEO

SEO's inglorious past

In the past some people used rather dubious techniques to try and improve their site’s SEO. These included shonky practises like stuffing Meta Tags with thousands of words or taking part in cynical link exchange programs.

Needless to say these sort of cynical tactics did nothing to improve the quality of web content or the effectiveness of search engines.

Thankfully those days are long gone now!

Today companies like Google keep their search algorithms a closely guarded secret and change them on a regular basis.

One of the best ways to improve your website’s SEO is by providing quality, regularly updated content. However there is far more to it than that.

Five SEO 'golden rules'

  1. Use search engine friendly URLs.
  2. Ensure your content matches your page titles.
  3. Get as many incoming links to your site as you can on existing highly ranked sites.
  4. Update your content regularly.
  5. Longevity really does matter and the longer a site is up the more its ranking will improve.

We can help you improve your website's SEO!

Metro Web Design always uses proven SEO techniques when building a website.

We are also available for SEO website assessments of existing sites, so if you think you might need help in this area feel free to get in touch with us.

Get in Touch with Metro Web DesignFor a free quote call +61 2 9488 8180 or email us via the Contact Metro form in the sidebar or our Contact Us page.

Contact Metro

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I engaged Metro Web Design to help me create a website that would clearly communicate the business plan writing service offerings of Smart Business Plans, and to ensure that content was optimised for search engines. Julian was very knowledgable and skilled in web design and functionality and I am very happy with the end results. We are seeing increased business as a result.

Chris Connell, Co-owner - Smart Business Plans

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