SEO

If you build it, they will come - if they can find it that is...

A beautifully designed website isn’t going to do you much good if no-one can find it! Increasing your website’s visibility and ranking in the major search engines (Search Engine Optimisation) is the single best way to drive consistent traffic to your website over the long-term.

Metro Web Design can show you how to maximise your website's SEO.

SEO's inglorious past

In the past some people used rather dubious techniques to try and improve their website’s SEO. These included shonky practises like stuffing Meta Tags with thousands of words or taking part in shady link exchange programs.

Needless to say these sort of cynical tactics did nothing to improve the quality of web content or the effectiveness of search engines.

There is no shortcut to good SEO. Attempting to use dodgy SEO techniques to improve your website's ranking can result in your website being blacklisted by the major search engines.

Today companies like Google keep their search algorithms a closely guarded secret and change them on a regular basis.

One of the best ways to improve your website’s SEO is by providing quality, regularly updated, unique content. However there is far more to it than that.

Five SEO 'golden rules'

• Use search engine friendly URLs.
• Ensure your content matches your page titles.
• Get as many incoming links to your website as you can on existing highly ranked sites.
• Update your content regularly.
• Longevity really does matter and the longer a website is up the more its ranking will improve.

We can help you improve your website's SEO

Metro Web Design always uses proven SEO techniques when building a website.

We are also available for SEO website assessments of existing sites, so if you think you might need help in this area feel free to get in touch with us.

Get in Touch with Metro Web Design via our Contact Us page.